Interviewed by a Pro

What makes an interview with Jimi Ryan different is the connection the listener feels towards the interviewee.  Jimi goes deep... but in a safe way.  The audience gets to listen in on a conversation between good friends talking about deep topics.  

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Sure there is tactical, strategy and time to sell and ask for business.  People buy from people and the goal is to make you sound like a person the listener can relate too, can trust, have a coffee with... then the sale is easy.

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The more vulnerable someone is in front of an audience the easier it is to feel connection.  While vulnerability can make someone feel shameful and weak, the audience courageous bravery.  You look strong and someone to trust.  

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Does your personal brand say courageous strength?